Journal of Marketing Research · 1978 · 90 citations · 0 references
BusinessMarketingMarketing ManagementMarket SegmentationMarketing StrategyStrategic MarketingBenefit SegmentationConsumer SegmentationCustomer SegmentationSegment EvaluationSegment ProfilingSegmentation VariablesAttribute Importance SegmentationAttributesBenefit Segment IdentificationBenefit-based Market SegmentationConsumer Benefit SoughtConsumer Market SegmentationFeature ImportanceSegment Size Distribution