Attendee Loyalty

Attendee Loyalty is an academic construct within convention marketing that denotes the degree of relational commitment and behavioral intention exhibited by individuals toward consistently reattending a specific convention or event, distinguished from general customer loyalty by its focus on repeat participation in non-transactional, experience-based gatherings.

31

Publications

2.2K

Citations

73

Authors

48

Institutions

Publications per year

2017–2026

12

Authors

73

  1. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    4 publications · 155 citations

    4

    h-index

  2. RJ
    Rhonda J. V. Montgomery

    University of Kansas, United States

    3 publications · 110 citations

    3

    h-index

  3. JL
    Jin‐Soo Lee

    Hong Kong Polytechnic University, Hong Kong SAR China

    3 publications · 201 citations

    3

    h-index

  4. KB
    Ki‐Joon Back

    University of Houston, United States

    2 publications · 147 citations

    2

    h-index

  5. AM
    Aikaterini Manthiou

    NEOMA Business School, France

    2 publications · 339 citations

    2

    h-index

1–5 of 73

Venues

  1. Journal of Convention & Event Tourism

    JCET · 7 publications · 342 citations

    7

    h-index

  2. Journal of Hospitality and Tourism Management

    2 publications · 191 citations

    2

    h-index

  3. Journal of Hospitality & Tourism Research

    JHTR · 2 publications · 101 citations

    2

    h-index

  4. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 213 citations

    2

    h-index

  5. International Journal of Tourism Research

    2 publications · 298 citations

    2

    h-index

1–5