Concepedia

Lanlung Chiang

LC

12

Publications

880

Citations

12

H-Index

2013

Active since

Affiliations

Yuan Ze University(Current)

Iowa State University

NEOMA Business School

University of Massachusetts Amherst

Kent State University

Lanlung Chiang is an author at Yuan Ze University specializing in marketing, business, and customer satisfaction.

Top concepts

MarketingBusinessConsumer ResearchCustomer SatisfactionTourismManagementConsumer BehaviorCultureUser ExperienceDestination Marketing

Publications per year

2013–2021

12

Publications

12

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Aikaterini Manthiou, Seonjeong Lee, Liang Tang et al. · Journal of Services Marketing · 2014 · 237 citations

Customer Experience, Customer Satisfaction, Experience Economy Approach +20

Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link

Eojina Kim, Lanlung Chiang, Liang Tang · Journal of Travel & Tourism Marketing · 2016 · 118 citations

Customer Satisfaction, Tourism Management, Tourism Performance +20

Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory

Aikaterini Manthiou, Juhee Kang, Lanlung Chiang et al. · Journal of Travel & Tourism Marketing · 2015 · 89 citations · Full text

Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model

Aikaterini Manthiou, Kafia Ayadi, Seonjeong Lee et al. · Journal of Travel & Tourism Marketing · 2016 · 77 citations

Identifying and Responding to Customer Needs on Facebook Fan Pages

Aikaterini Manthiou, Lanlung Chiang, Liang Tang · International Journal of Technology and Human Interaction · 2013 · 68 citations · Full text

Customer Experience, Customer Satisfaction, Social Medium Monitoring +23

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