Advertising Rivalry is a strategic competitive interaction within market rivalry intensity characterized by firms' aggressive use of promotional communications to gain market share, distinguished from other rivalry forms by its focus on persuasive messaging and brand differentiation in the marketplace.
95
Publications
5.5K
Citations
158
Authors
108
Institutions
Publications per year
2017–2026
12
Parents
Publications
95
A Model of Advertising and Product Quality
Richard Schmalensee · Journal of Political Economy · 1978 · 445 citations
1–5 of 95
Authors
158
- JJ
5
h-index
- DL
5
h-index
- NS
5
h-index
- FB
4
h-index
- PK
3
h-index
1–5 of 158
Institutions
108
The University of Texas at Dallas
Richardson, United States
6 h-index
8 publications
356 citations
Cornell University
Ithaca, United States
5 h-index
5 publications
451 citations
University of Oklahoma
Norman, United States
4 h-index
4 publications
94 citations
University of California, Berkeley
Berkeley, United States
4 h-index
4 publications
342 citations
CY Cergy Paris Université
Cergy-Pontoise, France
3 h-index
3 publications
107 citations
Frankfurt School of Finance & Management
Frankfurt am Main, Germany
3 h-index
3 publications
180 citations
University of Southern California
Los Angeles, United States
3 h-index
3 publications
332 citations
Centre for Studies in Economics and Finance
Naples, Italy
3 h-index
3 publications
180 citations
1–8 of 108
Venues
- SSRN Electronic Journal
Repository · 9 publications · 261 citations
9
h-index
- Management Science
8 publications · 660 citations
8
h-index
- Marketing Science
7 publications · 580 citations
7
h-index
- Journal of Advertising
4 publications · 164 citations
4
h-index
- The RAND Journal of Economics
4 publications · 576 citations
4
h-index
1–5