Concepedia

Nathalie Sonnac

NS

13

Publications

892

Citations

12

H-Index

2000

Active since

Affiliations

UCLouvain(Current)

Université Paris-Panthéon-Assas

Centre de Recherche en Économie et Statistique

Université Paris Cité

Aix-Marseille Université

Nathalie Sonnac is an author at UCLouvain specializing in advertising, marketing, and economics.

Top concepts

Publications per year

2000–2008

13

Publications

13

Press advertising and the ascent of the ‘Pensée Unique’

Jean J. Gabszewicz, Dider Laussel, Nathalie Sonnac · European Economic Review · 2001 · 199 citations

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<scp>Programming and Advertising Competition in the Broadcasting Industry</scp>

Jean J. Gabszewicz, Didier Laussel, Nathalie Sonnac · Journal of Economics & Management Strategy · 2004 · 173 citations

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Press Advertising and the Political Differentiation of Newspapers

Jean J. Gabszewicz, Didier Laussel, Nathalie Sonnac · Journal of Public Economic Theory · 2002 · 135 citations

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Readers' Attitudes Toward Press Advertising: Are They Ad-Lovers or Ad-Averse?

Nathalie Sonnac · Journal of Media Economics · 2000 · 62 citations · Full text

TV-broadcasting competition and advertising

Jean J. Gabszewicz, Didier Laussel, Nathalie Sonnac · RePEc: Research Papers in Economics · 2000 · 60 citations

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