Concepedia

Advertising Expenditures

Advertising Expenditures is a financial metric denoting the total funds allocated and spent by an organization on promotional activities to enhance product or brand visibility, distinguishable from other marketing costs by its exclusive focus on paid advertising initiatives.

526

Publications

34.1K

Citations

1K

Authors

516

Institutions

Publications per year

2017–2026

75

Variants

Advertising Expenditure

Parents

Publications

526

The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness

Henri Servaes, Ane Tamayo · Management Science · 2013 · 2.4K citations

, , +13

Informative Advertising with Differentiated Products

Gene M. Grossman, Carl Shapiro · The Review of Economic Studies · 1984 · 769 citations

, , +17

Advertising, R&D Expenditures and the Market Value of the Firm

Keith W. Chauvin, Mark Hirschey · Financial Management · 1993 · 703 citations

, , +15

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

Anita Elberse, Jehoshua Eliashberg · Marketing Science · 2003 · 679 citations · Full text

, , +16

Performance differences in related and unrelated diversified firms

Richard A. Bettis · Strategic Management Journal · 1981 · 653 citations

, , +10

1–5 of 526

Authors

1K

  1. HM
    Harry M. Kaiser

    Cornell University, United States

    8 publications · 186 citations

    8

    h-index

  2. GB
    Gary B. Wilcox

    The University of Texas at Austin, United States

    7 publications · 151 citations

    7

    h-index

  3. GL
    Gary L. Lilien

    Pennsylvania State University, United States

    5 publications · 513 citations

    5

    h-index

  4. PA
    P. A. Naik

    Raja Ramanna Centre for Advanced Technology, India

    4 publications · 153 citations

    4

    h-index

  5. RG
    Robert G. Picard

    Jönköping University, Sweden

    4 publications · 346 citations

    4

    h-index

1–5 of 1K

Institutions

516

  1. The University of Texas at Austin

    Austin, United States

    15 h-index

    32 publications

    2.5K citations

  2. Pennsylvania State University

    State College, United States

    12 h-index

    15 publications

    604 citations

  3. University of Florida

    Gainesville, United States

    11 h-index

    13 publications

    1.1K citations

  4. University of Chicago

    Chicago, United States

    10 h-index

    18 publications

    1.5K citations

  5. Agricultural & Applied Economics Association

    Milwaukee, United States

    9 h-index

    17 publications

    465 citations

  6. University of California, Davis

    Davis, United States

    9 h-index

    15 publications

    771 citations

  7. Stanford University

    Stanford, United States

    9 h-index

    9 publications

    437 citations

  8. Cornell University

    Ithaca, United States

    9 h-index

    16 publications

    421 citations

1–8 of 516

Venues

  1. Journal of Marketing

    JM · 29 publications · 2.5K citations

    21

    h-index

  2. Management Science

    21 publications · 4.2K citations

    18

    h-index

  3. International Journal of Advertising

    IJA · 24 publications · 675 citations

    16

    h-index

  4. Journal of Advertising

    20 publications · 618 citations

    16

    h-index

  5. SSRN Electronic Journal

    Repository · 24 publications · 760 citations

    16

    h-index

1–5