Concepedia

Mark Hirschey

MH

46

Publications

4.6K

Citations

30

H-Index

1981

Active since

Affiliations

University of Kansas(Current)

Mark Hirschey is an author at University of Kansas specializing in business, finance, and business strategy.

Top concepts

BusinessFinanceAccountingBusiness StrategyEconomic AnalysisEconomicsManagementLawCorporate FinanceCapital Structure

Publications per year

1981–2015

46

Publications

46

Advertising, R&D Expenditures and the Market Value of the Firm

Keith W. Chauvin, Mark Hirschey · Financial Management · 1993 · 693 citations

Accounting Practice, Cost Of Capital, Tangible Assets +20

Amortization Policy for Advertising and Research and Development Expenditures

Mark Hirschey, Jerry J. Weygandt · Journal of Accounting Research · 1985 · 525 citations

Accounting Treatment, Economics, Advertising +15

Union Rent Seeking, Intangible Capital, and Market Value of the Firm

Robert A. Connolly, Barry T. Hirsch, Mark Hirschey · The Review of Economics and Statistics · 1986 · 328 citations

Intangible Capital Aspects of Advertising and R & D Expenditures

Mark Hirschey · Journal of Industrial Economics · 1982 · 280 citations

Marketing, Quantitative Management, Targeted Advertising +14

Cultural influences on home bias and international diversification by institutional investors

Christopher W. Anderson, Mark Fedenia, Mark Hirschey et al. · Journal of Banking & Finance · 2010 · 245 citations

International Diversification, Culture, Ownership Structure +6

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