Carolina Guerini - Concepedia

Author

Carolina Guerini

Also Known As

Carolina Guerini, Donato Masciandaro, GUERINI, CAROLINA

Publications

143

Citations

H-Index

Concepts

All Affiliations

Carolina Guerini is an author at Bocconi University specializing in brand equity, brand building, and brand strategy.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	109
2	Management	2	2	109
3	Marketing	2	2	109
4	Brand Building	2	2	109
5	Culture	1	1	77

Carolina Guerini

Publications

109

Citations

H-Index

Page 1

	Year	Citations
Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies? Eleonora Cattaneo, Carolina Guerini Journal of Brand Management Consumer ResearchBrand StrategyRevival PotentialBrand LoyaltyConsumer Culture	2012	77
When Are Apps Worth Paying For? Lara Stocchi, Carolina Guerini, Nina Michaelidou Journal of Advertising Research Digital MarketingConsumer ResearchBrand StrategyMarketing LawsMobile Marketing	2017	32

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