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Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

Consumer ResearchBrand StrategyRevival PotentialBrand LoyaltyConsumer CulturePersonal BrandingManagementBrand BuildingBrand ManagementBrand PositioningFashionBrand AwarenessRetro Branding StrategiesAdvertisingMarketingHow RelevantCultureBusinessBrand Equity