Shanker Krishnan

Online/In-Store Integration and Customer Retention

Elliot Bendoly, James D. Blocher, Kurt M. Bretthauer et al. · Journal of Service Research · 2005 · 232 citations

Business, Marketing, Marketing Management +15

Memory Interference in Advertising: A Replication and Extension

Anand Kumar, Shanker Krishnan · Journal of Consumer Research · 2004 · 64 citations

Business, Marketing, Psychology +16

Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift

Adam Duhachek, Shuoyang Zhang, Shanker Krishnan · Journal of Consumer Research · 2007 · 33 citations

Social Sciences, Psychology, Social Psychology +14

Framing as status or benefits?

Mauricio Palmeira, Nicolas Pontes, D. Roland Thomas et al. · European Journal of Marketing · 2016 · 27 citations

Business, Communication, Marketing +17

The moderating role of emotional differentiation on satiation

Morgan Poor, Adam Duhachek, Shanker Krishnan · Journal of Consumer Psychology · 2012 · 22 citations

Social Sciences, Psychology, Social Psychology +9