Morgan Poor

So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance

Ryan Elder, Ann E. Schlosser, Morgan Poor et al. · Journal of Consumer Research · 2017 · 112 citations

Sensory Experiences, Cognition, Perception +17

How Images of Other Consumers Influence Subsequent Taste Perceptions

Morgan Poor, Adam Duhachek, Harinarayan Krishnan · Journal of Marketing · 2013 · 104 citations

Social Psychology, Consumer Research, Food Image +16

How consumer-generated images shape important consumption outcomes in the food domain

Sean P. Coary, Morgan Poor · Journal of Consumer Marketing · 2016 · 61 citations

Nutrition, Consumer Study, Agricultural Economics +25

The Efficacy of Green Package Cues For Mainstream versus Niche Brands

Stacy Wood, Stefanie Robinson, Morgan Poor · Journal of Advertising Research · 2018 · 35 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +24

A Content Analysis of Food References in Television Programming Specifically Targeting Viewing Audiences Aged 11 to 14 Years

Mary G. Roseman, Morgan Poor, Tammy Stephenson · Journal of Nutrition Education and Behavior · 2013 · 31 citations

Food Choice, Nutrition, Television Study +10