Concepedia
Statistics
Publications
19
Citations
2K
H-Index
16
Active since
2014
Affiliations
The University of Queensland(Current)
Indian Institute of Management Calcutta
Indian Institute of Management Kozhikode
Indian Institute of Management Lucknow
Ecole des Hautes Etudes Commerciales du Nord
Kumar Rakesh Ranjan is an author at The University of Queensland specializing in management, marketing, and business.
Publications per year
2014–2024
Value co-creation: concept and measurement
Kumar Rakesh Ranjan, Stuart Read · Journal of the Academy of Marketing Science · 2014 · 1.2K citations
Management, Marketing Management, Strategic Management +11
Co-creating the tourism experience
Praveen Sugathan, Kumar Rakesh Ranjan · Journal of Business Research · 2019 · 193 citations
Management, Hospitality Management, Tourism Management +12
Drivers of user engagement in eWoM communication
Alexander Rossmann, Kumar Rakesh Ranjan, Praveen Sugathan · Journal of Services Marketing · 2016 · 121 citations
Social Sciences, Communication, Marketing +17
Coronavirus crisis and health care: learning from a service ecosystem perspective
Roderick J. Brodie, Kumar Rakesh Ranjan, Martie‐Louise Verreynne et al. · Journal of Service Theory and Practice · 2020 · 72 citations · Full text
Nursing, Health Care Management, Health Systems +17
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky · Journal of Interactive Marketing · 2017 · 60 citations
Social Sciences, Organizational Behavior, Psychology +13
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