Concepedia

Avinash G. Mulky

AG

Statistics

Publications

3

Citations

125

H-Index

3

Active since

2013

Affiliations

Indian Institute of Management Bangalore(Current)

Indian Institute of Management Calcutta

Indian Institute of Management Kozhikode

Avinash G. Mulky is an author at Indian Institute of Management Bangalore specializing in supply chain management, business, and empathy.

Top concepts

Publications per year

2013–2017

3

Publications

3

Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create

Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky · Journal of Interactive Marketing · 2017 · 58 citations

An examination of the emotions that follow a failure of co-creation

Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky · Journal of Business Research · 2017 · 34 citations

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Distribution challenges and workable solutions

Avinash G. Mulky · IIMB Management Review · 2013 · 33 citations · Full text

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