Concepedia

Praveen Sugathan

PS

Statistics

Publications

6

Citations

450

H-Index

6

Active since

2016

Affiliations

Indian Institute of Management Kozhikode(Current)

Indian Institute of Management Calcutta

Indian Institute of Management Bangalore

Reutlingen University

The University of Queensland

Praveen Sugathan is an author at Indian Institute of Management Kozhikode specializing in customer satisfaction, consumer behavior, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionSocial MediaCommunicationMedia MarketingUser Experience

Publications per year

2016–2020

6

Publications

6

Co-creating the tourism experience

Praveen Sugathan, Kumar Rakesh Ranjan · Journal of Business Research · 2019 · 179 citations

Tourism Management, Culture, Destination Marketing +8

Drivers of user engagement in eWoM communication

Alexander Rossmann, Kumar Rakesh Ranjan, Praveen Sugathan · Journal of Services Marketing · 2016 · 119 citations

Customer Satisfaction, Digital Marketing, Consumer Research +30

Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create

Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky · Journal of Interactive Marketing · 2017 · 58 citations

Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels

Praveen Sugathan, Alexander Rossmann, Kumar Rakesh Ranjan · European Journal of Marketing · 2018 · 38 citations

Total Quality Management, Customer Satisfaction, Complaint Handling Quality +27

An examination of the emotions that follow a failure of co-creation

Praveen Sugathan, Kumar Rakesh Ranjan, Avinash G. Mulky · Journal of Business Research · 2017 · 34 citations

Social Identity, Behavioral Sciences, Emotion Regulation +12

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