Stuart Read

Value co-creation: concept and measurement

Kumar Rakesh Ranjan, Stuart Read · Journal of the Academy of Marketing Science · 2014 · 1.1K citations

Value Theory, Business, Value Network +5

Effectual versus predictive logics in entrepreneurial decision-making: Differences between experts and novices

Nicholas Dew, Stuart Read, Saras D. Sarasvathy et al. · Journal of Business Venturing · 2008 · 800 citations

Cognitive Science, Behavioral Decision Making, Entrepreneurial Decision-making +10

What to do next? The case for non‐predictive strategy

Robert Wiltbank, Nicholas Dew, Stuart Read et al. · Strategic Management Journal · 2006 · 688 citations

Strategic Thinking, Corporate Strategy, Risk Management +17

Prediction and control under uncertainty: Outcomes in angel investing

Robert Wiltbank, Stuart Read, Nicholas Dew et al. · Journal of Business Venturing · 2008 · 410 citations

Financial Economics, Asset Pricing, Angel Investing +6

Marketing Under Uncertainty: The Logic of an Effectual Approach

Stuart Read, Nicholas Dew, Saras D. Sarasvathy et al. · Journal of Marketing · 2009 · 393 citations

Expert Entrepreneurs, Entrepreneurial Phenomenon, Effectual Approach +14