Statistics
Publications
23
Citations
4.8K
H-Index
20
Active since
2004
Robert Wiltbank is an author at Willamette University specializing in business, entrepreneurial decision-making, and entrepreneurship.
Publications per year
2004–2016
23
23
What to do next? The case for non‐predictive strategy
Robert Wiltbank, Nicholas Dew, Stuart Read et al. · Strategic Management Journal · 2006 · 709 citations
Prediction and control under uncertainty: Outcomes in angel investing
Robert Wiltbank, Stuart Read, Nicholas Dew et al. · Journal of Business Venturing · 2008 · 423 citations
Business, Entrepreneurship, Finance +12
Marketing Under Uncertainty: The Logic of an Effectual Approach
Stuart Read, Nicholas Dew, Saras D. Sarasvathy et al. · Journal of Marketing · 2009 · 394 citations
Marketing under Uncertainty: The Logic of an Effectual Approach
Stuart Read, Nicholas Dew, Saras D. Sarasvathy et al. · Journal of Marketing · 2009 · 340 citations
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