18
Publications
837
Citations
16
H-Index
2005
Active since
Julian Ming‐Sung Cheng is an author at National Central University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingBrandingBrand DevelopmentConsumer Decision MakingEconomics
Publications per year
2005–2023
18
18
Rows per page
1–5 of 18