S. Sriram

Modeling Customer Lifetime Value

Dominique M. Hanssens, Bruce G. S. Hardie, Wiliam Kahn et al. · Journal of Service Research · 2006 · 712 citations

Marketing Analytics, Customer Satisfaction, Customer Profiling +19

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Tony Haitao Cui, Anindya Ghose, Hanna Hałaburda et al. · Journal of Marketing · 2020 · 213 citations

Engineering, Omnichannel Marketing, Digital Marketing +21

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani · Journal of Marketing · 2007 · 189 citations

Marketing, Advertising, Brand Manager +12

Platforms: a multiplicity of research opportunities

S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo et al. · Marketing Letters · 2014 · 78 citations

Platform Competition, Research Opportunities, Platform Design +5

Paywalls: Monetizing Online Content

Adithya Pattabhiramaiah, S. Sriram, Puneet Manchanda · Journal of Marketing · 2018 · 73 citations

Engineering, Digital Marketing, Information Security +21