Concepedia
Statistics
Publications
8
Citations
577
H-Index
Active since
2012
Affiliations
Georgia Institute of Technology(Current)
University of Michigan
Ross School
Wilfrid Laurier University
Adithya Pattabhiramaiah is an author at Georgia Institute of Technology specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchSocial MediaInteractive MarketingEconomicsJournalismAdvertisingConsumer Behavior
Publications per year
2012–2021
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah · Marketing Science · 2015 · 268 citations
Customer Satisfaction, Digital Marketing, Consumer Research +21
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah et al. · Journal of Marketing · 2021 · 96 citations
Socially Responsible Product, Consumer Uncertainty, Consumer Study +22
Paywalls: Monetizing Online Content
Adithya Pattabhiramaiah, S. Sriram, Puneet Manchanda · Journal of Marketing · 2018 · 73 citations
Engineering, Digital Marketing, Information Security +21
Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue
Adithya Pattabhiramaiah, Eric Overby, Lizhen Xu · Management Science · 2021 · 39 citations
Digital Society, Digital Marketing, Consumer Research +24
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar · Marketing Science · 2017 · 32 citations
Consumer Research, United States, Market Design +18
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