Adithya Pattabhiramaiah

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah · Marketing Science · 2015 · 269 citations

Business, Economics, Marketing +17

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah et al. · Journal of Marketing · 2021 · 110 citations

Business, Marketing, Marketing Management +17

Paywalls: Monetizing Online Content

Adithya Pattabhiramaiah, S. Sriram, Puneet Manchanda · Journal of Marketing · 2018 · 83 citations

Social Sciences, Economics, Marketing +16

Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue

Adithya Pattabhiramaiah, Eric Overby, Lizhen Xu · Management Science · 2021 · 42 citations

Social Sciences, Communication, Marketing +13

Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Adithya Pattabhiramaiah, S. Sriram, Shrihari Sridhar · Marketing Science · 2017 · 34 citations

Social Sciences, Business Economics, Economics +17