Concepedia

Michael Lowe

ML

Statistics

Publications

6

Citations

403

H-Index

6

Active since

2014

Affiliations

Georgia Institute of Technology(Current)

Vanderbilt University

Michael Lowe is an author at Georgia Institute of Technology specializing in consumer decision making, health sciences, and marketing.

Top concepts

HealthConsumer Decision MakingMusicMarketingManagementConsumer BehaviorConsumer ResearchSpeech PerceptionBehavioral ScienceVoice

Publications per year

2014–2021

6

Publications

6

Sounds Big: The Effects of Acoustic Pitch on Product Perceptions

Michael Lowe, Kelly L. Haws · Journal of Marketing Research · 2016 · 148 citations

Music, Customer Satisfaction, Auditory Imagery +21

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah et al. · Journal of Marketing · 2021 · 96 citations

Socially Responsible Product, Consumer Uncertainty, Consumer Study +22

(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions

Michael Lowe, Kelly L. Haws · Journal of Consumer Research · 2014 · 67 citations

A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming

Michael Lowe, Katherine E. Loveland, Aradhna Krishna · Journal of Consumer Research · 2018 · 37 citations

Behavioral Decision Making, Quiet Disquiet, Perception +20

An overture to overeating: The cross-modal effects of acoustic pitch on food preferences and serving behavior

Michael Lowe, Christine Ringler, Kelly L. Haws · Appetite · 2017 · 30 citations

Food Choice, Music, Psychoacoustics +9

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