Concepedia

Gergana Y. Nenkov

GY

27

Publications

1.6K

Citations

21

H-Index

2007

Active since

Affiliations

Boston College(Current)

University of Pittsburgh

Temple University

Florida State University

University of Southern California

Gergana Y. Nenkov is an author at Boston College specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBehavioral Decision MakingConsumer BehaviorBehavioral ScienceBusinessPsychologySocial SciencesSocial Psychology

Publications per year

2007–2024

27

Publications

27

“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption

Gergana Y. Nenkov, Maura L. Scott · Journal of Consumer Research · 2014 · 257 citations

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Karen Page Winterich, Gergana Y. Nenkov, Gabriel E. Gonzales · Journal of Marketing · 2019 · 184 citations

Sustainable Consumption, Engineering, Resource Substitution +24

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland · Journal of Consumer Research · 2007 · 168 citations

Consumer spending self-control effectiveness and outcome elaboration prompts

Kelly L. Haws, William O. Bearden, Gergana Y. Nenkov · Journal of the Academy of Marketing Science · 2011 · 157 citations

Consumer Economics, Behavioral Decision Making, Management +6

Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness

Gergana Y. Nenkov, Peter M. Gollwitzer · Journal of Experimental Social Psychology · 2011 · 107 citations

Negotiation, Achievement Goal, Behavioral Sciences +12

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