Gergana Y. Nenkov - Concepedia

Author

Gergana Y. Nenkov

Boston College ORCID

Also Known As

Gergana Nenkov, Gergana Y Nenkov, Gergana Y. Nenkov

Publications

1.7K

Citations

H-Index

104

Concepts

All Affiliations

Boston College University of Pittsburgh Temple University Florida State University University of Southern California

About

Gergana Y. Nenkov is an author at Boston College specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	370
2	Engineering	2	2	200
3	Education	1	1	11
4	Health Sciences	1	1	29
5	Law	1	1	16

Gergana Y. Nenkov

Publications

1.6K

Citations

H-Index

Page 1

	Year	Citations
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption Gergana Y. Nenkov, Maura L. Scott Journal of Consumer Research	2014	257
Knowing What It Makes: How Product Transformation Salience Increases Recycling Karen Page Winterich, Gergana Y. Nenkov, Gabriel E. Gonzales Journal of Marketing Sustainable ConsumptionEngineeringResource SubstitutionConsumer ResearchSustainable Design	2019	184
Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland Journal of Consumer Research	2007	168
Consumer spending self-control effectiveness and outcome elaboration prompts Kelly L. Haws, William O. Bearden, Gergana Y. Nenkov Journal of the Academy of Marketing Science Consumer EconomicsBehavioral Decision MakingManagementConsumer ResearchOutcome Elaboration Prompts	2011	157
Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness Gergana Y. Nenkov, Peter M. Gollwitzer Journal of Experimental Social Psychology NegotiationAchievement GoalBehavioral SciencesManipulation (Psychology)Behavioral Decision Making	2011	107
Save Like the Joneses Karen Page Winterich, Gergana Y. Nenkov Journal of Service Research Behavioral SciencesBehavioral Decision MakingFinancial WellbeingSocial PsychologyHigh Savings Information	2015	86
It’s all in the mindset: Effects of varying psychological distance in persuasive messages Gergana Y. Nenkov Marketing Letters	2012	56
Perceived marketing–sales relationship effectiveness: a matter of justice John Hulland, Gergana Y. Nenkov, Donald W. Barclay Journal of the Academy of Marketing Science Relationship MarketingCustomer SatisfactionMarketing–sales Relationship EffectivenessManagementConsumer Research	2011	53
Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions Linda Court Salisbury, Gergana Y. Nenkov Journal of Consumer Psychology	2015	53
A short form of the Maximization Scale: Factor structure, reliability and validity studies Gergana Y. Nenkov, Maureen Morrin, John Hulland Judgment and Decision Making ReliabilityQuality Of LifeBehavioral Sciences13-Item Maximization ScaleTest Development	2008	50

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