Upender Subramanian

Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives

Harish Guda, Upender Subramanian · Management Science · 2019 · 249 citations

Demand Management, Economics, Worker Incentives +9

Sharing Economy: Review of Current Research and Future Directions

Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang et al. · Customer Needs and Solutions · 2017 · 108 citations

Economics, Future Directions, Business +4

Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?

Özalp Özer, Upender Subramanian, Yu Wang · Management Science · 2017 · 93 citations

Customer Satisfaction, Consumer Uncertainty, Vishal Gaur +22

Platforms: a multiplicity of research opportunities

S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo et al. · Marketing Letters · 2014 · 78 citations

Platform Competition, Research Opportunities, Platform Design +5

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Upender Subramanian, Ram C. Rao · Management Science · 2016 · 71 citations

Customer Satisfaction, Deal Sales, Digital Marketing +18