Pia Furchheim

Materialism: the good, the bad, and the ugly

L. J. Shrum, Tina M. Lowrey, Mario Pandelaere et al. · Journal of Marketing Management · 2014 · 116 citations · Full text

Social Sciences, Social Psychology, Moral Psychology +8

Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions

Steffen Jähn, Pia Furchheim, Anna-Maria Strässner · Sustainability · 2021 · 112 citations · Full text

Agriculture, Marketing, Marketing Management +16

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio et al. · Journal of Public Policy & Marketing · 2016 · 54 citations · Full text

Humanities, Nonprofit Management, Organization Studies +12

Flow revisited: process conceptualization and a novel application to service contexts

Jan Drengner, Steffen Jähn, Pia Furchheim · Journal of service management · 2018 · 37 citations · Full text

Social Sciences, Social Psychology, Performance Theory +7

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

Naz Onel, Avinandan Mukherjee, Nicole Bieak Kreidler et al. · Psychology and Marketing · 2018 · 37 citations · Full text

Business, Marketing, Marketing Management +14