Concepedia
Statistics
Publications
3
Citations
161
H-Index
Active since
2021
Affiliations
ZHAW Zurich University of Applied Sciences
Publications per year
2021–2024
Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions
Steffen Jähn, Pia Furchheim, Anna-Maria Strässner · Sustainability · 2021 · 112 citations · Full text
Agriculture, Marketing, Marketing Management +16
Gradual behaviour change towards meat reduction: Development and validation of a novel decisional balance scale
Anna-Maria Strässner, Christina Hartmann · Appetite · 2023 · 32 citations · Full text
Agriculture, Decision Sciences, Food Science +10
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Anna-Maria Strässner, Werner Wirth · Appetite · 2024 · 17 citations · Full text
Life Sciences, Marketing, Nutritional Sciences +14
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