Concepedia

Ilchul Kim

IK

Statistics

Publications

6

Citations

437

H-Index

6

Active since

2004

Affiliations

Dong-Eui University(Current)

Northwestern University

University of Hull

Hanyang University

Ilchul Kim is an author at Dong-Eui University specializing in integrated marketing, management, and marketing.

Top concepts

MarketingManagementIntegrated MarketingMarketing CommunicationCommunicationInteractive MarketingMedia MarketingDigital MarketingMarketing InsightsAdvertising

Publications per year

2004–2008

6

Publications

6

Integrated Marketing Communications: Practice Leads Theory

Philip J. Kitchen, Ilchul Kim, Don E. Schultz · Journal of Advertising Research · 2008 · 113 citations

Outpatient Clinics, Health Care Disparity, Multichannel Marketing +21

Understanding The Diffusion Of Integrated Marketing Communications

Ilchul Kim, DongSub Han, Don E. Schultz · Journal of Advertising Research · 2004 · 110 citations

Paradigm Change, Digital Marketing, International Marketing +19

An inside-out approach to integrated marketing communication

Gayle Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising · 2008 · 98 citations

Entertainment Marketing, Digital Marketing, Minor Imc Theory +19

Will agencies ever “get” (or understand) IMC?

Philip J. Kitchen, Don E. Schultz, Ilchul Kim et al. · European Journal of Marketing · 2004 · 70 citations

A A Service, Digital Identity, Business Intelligence +26

In Search of a Theory of Integrated Marketing Communication

Don E. Schultz, Gayle Kerr, Ilchul Kim et al. · Journal of Advertising Education · 2007 · 29 citations

Marketing Analytics, Imc Concepts, Imc Knowledge +13

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