Maria Lichrou

Place‐product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations

Maria Lichrou, Lisa O’Malley, Maurice Patterson · Journal of Strategic Marketing · 2008 · 99 citations

Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage

Mona Moufahim, Maria Lichrou · Tourism Management · 2018 · 96 citations · Full text

Pilgrimage Studies, Spiritual Authenticity, Religious Symbol +9

Seeking sustainable futures in marketing and consumer research

Iain Davies, Caroline Oates, Caroline Tynan et al. · European Journal of Marketing · 2020 · 70 citations · Full text

Green Marketing, Consumer Research, Seeking Ways +17

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Maria Lichrou, Lisa O’Malley, Maurice Patterson · Place Branding and Public Diplomacy · 2010 · 51 citations

Place Marketing, Culture, Destination Marketing +11

Prefiguring sustainable living: an ecovillage story

Katherine Casey, Maria Lichrou, Lisa O’Malley · Journal of Marketing Management · 2020 · 49 citations