Concepedia

David M. Gardner

DM

Statistics

Publications

15

Citations

1.4K

H-Index

15

Active since

1971

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Illinois System

David M. Gardner is an author at University of Illinois Urbana-Champaign specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingMarketing CommunicationInteractive MarketingMarketing ManagementArts

Publications per year

1971–2000

15

Publications

15

Marketing Theory: Evolution and Evaluation

Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations

Turbulent Transition, Interactive Marketing, Management +10

Deception in Advertising: A Conceptual Approach

David M. Gardner · Journal of Marketing · 1975 · 178 citations

Targeted Advertising, Federal Trade Commission, Consumer Research +18

Research opportunities in electronic commerce

Michael J. Shaw, David M. Gardner, Howard Thomas · Decision Support Systems · 1997 · 125 citations · Full text

Electronic Marketplace, Research Opportunities, Business Intelligence +7

Is There a Generalized Price-Quality Relationship?

David M. Gardner · Journal of Marketing Research · 1971 · 125 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +18

A contingency approach to marketing high technology products

David M. Gardner, Frank Johnson, Moonkyu Lee et al. · European Journal of Marketing · 2000 · 91 citations

Consumer Research, Brand Strategy, Competitive Advantage +20

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