Peter Steyn

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter Steyn, Esmail Salehi‐Sangari, Leyland Pitt et al. · Public Relations Review · 2009 · 62 citations · Full text

Social Media Release, Social Media, Social Medium Monitoring +9

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Leyland Pitt, Michael Parent, Pierre Berthon et al. · Business Horizons · 2010 · 52 citations

Event Management, Advertising, Event Evaluation +11

A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Peter Steyn, Leyland Pitt, A. Strasheim et al. · Journal of Retailing and Consumer Services · 2010 · 51 citations · Full text

Customer Experience, Customer Satisfaction, Culture +12

From whence it came

Peter Steyn, Michael T. Ewing, Gené van Heerden et al. · International Journal of Advertising · 2011 · 42 citations

Eleven years of scholarly research in the <i>Journal of Services Marketing</i>

Deon Nel, Gené van Heerden, Anthony Chan et al. · Journal of Services Marketing · 2011 · 33 citations

Marketing Analytics, Service Quality, Service Research +13