Gené van Heerden

Finding and utilizing opinion leaders: Social networks and the power of relationships

Rian van der Merwe, Gené van Heerden · South African Journal of Business Management · 2009 · 77 citations · Full text

Social Sciences, Leadership, Marketing +8

Online privacy-related predictors of Facebook usage intensity

Yolanda Jordaan, Gené van Heerden · Computers in Human Behavior · 2016 · 44 citations

Social Sciences, Psychology, Social Psychology +13

From whence it came

Peter Steyn, Michael T. Ewing, Gené van Heerden et al. · International Journal of Advertising · 2011 · 42 citations

Business, Marketing, Marketing Management +17

Eleven years of scholarly research in the <i>Journal of Services Marketing</i>

Deon Nel, Gené van Heerden, Anthony Chan et al. · Journal of Services Marketing · 2011 · 33 citations

Business, Marketing, Customer Relationship Management +8

Public relations roles empirically verified among public relations practitioners in Africa

Gené van Heerden, Ronél Rensburg · Communicare Journal for Communication Studies in Africa · 2022 · 25 citations · Full text

Social Sciences, Communication, African Studies +6