Concepedia
Statistics
Publications
14
Citations
465
H-Index
13
Active since
2006
Affiliations
University of Pretoria(Current)
University of Wollongong
Yolanda Jordaan is an author at University of Pretoria specializing in management, marketing, and consumer behavior.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchArtsBusinessEducationCommunicationHigher EducationGender
Publications per year
2006–2017
A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing
Sara Dolničar, Yolanda Jordaan · Journal of Advertising · 2007 · 113 citations
Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre
Yolanda Jordaan, MN Simpson · Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe · 2010 · 80 citations · Full text
Consumer Culture, Menlyn Shopping Centre, Gender Studies +8
Online privacy-related predictors of Facebook usage intensity
Yolanda Jordaan, Gené van Heerden · Computers in Human Behavior · 2016 · 43 citations
Computational Social Science, Social Media, Engineering +11
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Melanie Wiese, C.H. Van Heerden, Yolanda Jordaan et al. · Research Online (University of Wollongong) · 2009 · 42 citations · Full text
The role of demographics in students' selection of higher education institutions
Melanie Wiese, C.H. Van Heerden, Yolanda Jordaan · Acta Commercii · 2010 · 36 citations · Full text
Education, Choice Factors Students, Program Evaluation +16
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