C.H. Van Heerden

Factors that determine the corporate image of South African bankinginstitutions

C.H. Van Heerden, Gustav Puth · International Journal of Bank Marketing · 1995 · 99 citations · Full text

A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution

Melanie Wiese, C.H. Van Heerden, Yolanda Jordaan et al. · Research Online (University of Wollongong) · 2009 · 42 citations · Full text

The role of demographics in students' selection of higher education institutions

Melanie Wiese, C.H. Van Heerden, Yolanda Jordaan · Acta Commercii · 2010 · 36 citations · Full text

Education, Choice Factors Students, Program Evaluation +16

Developing a corporate image model

C.H. Van Heerden · South African Journal of Economic and Management Sciences · 1999 · 18 citations · Full text

Engineering, Business Model Canvas, Corporate Image Model +16

Investigating sport celebrity endorsement and sport event sponsorship as promotional cues

C.H. Van Heerden, Alex Kuiper, HM Saar · South African Journal for Research in Sport Physical Education and Recreation · 2008 · 18 citations · Full text

Customer Satisfaction, Promotional Cues, Product Uniqueness +23