Statistics
Publications
1
Citations
18
H-Index
1
Active since
2008
Affiliations
University of Pretoria(Current)
HM Saar is an author at University of Pretoria specializing in brand management, celebrity endorsement, and customer satisfaction.
Publications per year
2008–2008
1
1
Investigating sport celebrity endorsement and sport event sponsorship as promotional cues
C.H. Van Heerden, Alex Kuiper, HM Saar · South African Journal for Research in Sport Physical Education and Recreation · 2008 · 18 citations · Full text
Customer Satisfaction, Promotional Cues, Product Uniqueness +23
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