Gustav Puth

Factors that determine the corporate image of South African bankinginstitutions

C.H. Van Heerden, Gustav Puth · International Journal of Bank Marketing · 1995 · 99 citations · Full text

Towards a Conceptual Model of the Relationship between Corporate Trust and Corporate Reputation

Adri W.A.J. van der Merwe, Gustav Puth · Corporate Reputation Review · 2014 · 63 citations

Customer Satisfaction, Corporate Reputation, Trust Management Architecture +10

Consumer perceptions of mentioned product and brand attributes in magazine advertising

Gustav Puth, Pierre Mostert, Michael T. Ewing · Journal of Product & Brand Management · 1999 · 48 citations

Magazine Advertising, Consumer Study, Product Attributes +20

Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty

Artyom Shirin, Gustav Puth · UpSpace Institutional Repository (University of Pretoria) · 2011 · 35 citations · Full text