Concepedia

Maria Sääksjärvi

MS

29

Publications

1.4K

Citations

21

H-Index

2003

Active since

Affiliations

Delft University of Technology(Current)

University of Vaasa

Hanken School of Economics

University of Tulsa

Maria Sääksjärvi is an author at Delft University of Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionPsychologySocial SciencesBehavioral ScienceInnovation

Publications per year

2003–2019

29

Publications

29

Consumer adoption of technological innovations

Maria Sääksjärvi · European Journal of Innovation Management · 2003 · 143 citations

Innovation Adoption, Digital Marketing, Consumer Research +18

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Maria Sääksjärvi, Saeed Samiee · Journal of Interactive Marketing · 2011 · 126 citations

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services

Katarina Hellén, Maria Sääksjärvi · Psychology and Marketing · 2011 · 88 citations

Customer Satisfaction, Quality Of Life, Consumer Research +21

Management Practices in Solution Sales—A Multilevel and Cross-Functional Framework

Kaj Storbacka, Pia Polsa, Maria Sääksjärvi · Journal of Personal Selling and Sales Management · 2011 · 76 citations

Customer Satisfaction, Solution Sales, Product Management +16

Development of a scale measuring childlike anthropomorphism in products

Katarina Hellén, Maria Sääksjärvi · Journal of Marketing Management · 2013 · 75 citations

Customer Satisfaction, Kin Recognition, Consumer Study +23

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