Concepedia

Katarina Hellén

KH

10

Publications

355

Citations

10

H-Index

2011

Active since

Affiliations

University of Vaasa(Current)

Delft University of Technology

Katarina Hellén is an author at University of Vaasa specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPsychologyConsumer BehaviorBehavioral ScienceCustomer SatisfactionBusinessQuality Of LifeService Quality

Publications per year

2011–2018

10

Publications

10

Happiness as a predictor of service quality and commitment for utilitarian and hedonic services

Katarina Hellén, Maria Sääksjärvi · Psychology and Marketing · 2011 · 88 citations

Customer Satisfaction, Quality Of Life, Consumer Research +21

Development of a scale measuring childlike anthropomorphism in products

Katarina Hellén, Maria Sääksjärvi · Journal of Marketing Management · 2013 · 75 citations

Customer Satisfaction, Kin Recognition, Consumer Study +23

Sometimes a celebrity holding a negative public image is the best product endorser

Maria Sääksjärvi, Katarina Hellén, George Balabanis · European Journal of Marketing · 2016 · 45 citations

Social Psychology, Consumer Research, Consumer Attitude +26

Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences

Katarina Hellén, Johanna Gummerus · Journal of service management · 2013 · 39 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

How designers and marketers can work together to support consumers' happiness

Maria Sääksjärvi, Katarina Hellén · Research Repository (Delft University of Technology) · 2013 · 27 citations · Full text

Customer Satisfaction, Quality Of Life, Positive Psychology Literature +23

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