Concepedia
Statistics
Publications
24
Citations
1.1K
H-Index
19
Active since
1999
Affiliations
Hanken School of Economics(Current)
Fudan University
SGH Warsaw School of Economics
New Jersey Institute of Technology
Delft University of Technology
Pia Polsa is an author at Hanken School of Economics specializing in business, management, and marketing.
Publications per year
1999–2022
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
Veronica Liljander, Pia Polsa, Allard C.R. van Riel · Journal of Retailing and Consumer Services · 2009 · 226 citations
Business, Marketing, Marketing Management +17
An exploration of how mature women buy clothing: empirical insights and a model
Maria Holmlund, Anne Hagman, Pia Polsa · Journal of Fashion Marketing and Management · 2011 · 83 citations · Full text
Business, Marketing, Retail Management +13
Management Practices in Solution Sales—A Multilevel and Cross-Functional Framework
Kaj Storbacka, Pia Polsa, Maria Sääksjärvi · Journal of Personal Selling and Sales Management · 2011 · 78 citations · Full text
Management, Strategic Management, Strategy +6
How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders?
Elfriede Penz, Pia Polsa · Journal of Cleaner Production · 2018 · 76 citations
Management, Environmental Management, Sustainability Management +12
Coopetition close to the customer — A case study of a small business network
Tomas Lindström, Pia Polsa · Industrial Marketing Management · 2015 · 76 citations
Business, Strategic Management, Strategy +12
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