Statistics
Publications
3
Citations
86
H-Index
3
Active since
1968
Walter Gross is an author specializing in management, marketing, and marketing communication.
Publications per year
1968–2002
3
3
WEIGHT-LOSS ADVERTISING: An Analysis of Current Trends
Richard L. Cleland, Walter Gross, Laura D. Koss et al. · PLoS ONE · 2002 · 60 citations
Profitable listening for manufacturers and dealers
Walter Gross · Business Horizons · 1968 · 15 citations
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