Concepedia

Concept

automotive marketing

Parents

260

Publications

13.3K

Citations

644

Authors

354

Institutions

About

Automotive marketing is a research field and strategic concept that investigates the unique principles, methods, and challenges associated with promoting vehicles, components, and services within the automotive industry. It examines the dynamics of consumer engagement, the impact of digital transformation, and the complexities of regulatory compliance, including safety, environmental, privacy, and trade standards, alongside evolving market structures and supply chain considerations.

Top Authors

Rankings shown are based on concept H-Index.

SS

University of California, Berkeley

KS

University of California, Davis

TT

University of California, Davis

AC

University of California, Berkeley

SH

University of California, Davis

Top Institutions

Rankings shown are based on concept H-Index.

University of California, Berkeley

Berkeley, United States

Loughborough University

Loughborough, United Kingdom

Hanyang University

Seoul, South Korea