Concepedia

William G. Nickels

WG

Statistics

Publications

2

Citations

98

H-Index

2

Active since

1976

Affiliations

Texas Tech University(Current)

William G. Nickels is an author at Texas Tech University specializing in marketing strategy, marketing communication, and digital marketing.

Top concepts

Publications per year

1976–1981

2

Publications

2

Part I

Shelby D. Hunt, Donald L. Shawver, William G. Nickels et al. · Journal of Macromarketing · 1981 · 87 citations

Marketing Communications and Promotion

Walter Gross, William G. Nickels · Journal of Marketing · 1976 · 11 citations

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