Concepedia
Business Horizons · 1968 · 15 citations · 4 references
ManagementBusinessCompetitor AnalysisStrategic SourcingBusiness StrategyMarket BehaviorAutomotive MarketingMarketingIndustrial OrganizationAntitrust Enforcement
4
A Mathematical Theory of Communication
Claude E. Shannon · Bell System Technical Journal · 1948 · 78.4K citations
Wireless Communications, Modulation, Engineering +17
The Effects of Mass Communication
Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations
Human Communication, Interpersonal Communication, Primitive Theoretical Scheme +14
Donald N. Barrett, Joseph T. Klapper · The American Catholic Sociological Review · 1961 · 1.1K citations
Communication Effects, Communication Study, Arts +6
A Survey of Marketing Research
Paul H. Fortnow, Dik Warren Twedt · Journal of Marketing Research · 1964 · 44 citations
Marketing Analytics, Customer Satisfaction, Management +5