Concepedia
Statistics
Publications
10
Citations
499
H-Index
Active since
2015
Affiliations
The University of Texas at Austin(Current)
University of Mannheim
University of Denver
University of Manchester
Marketing Science Institute
Sebastian Hohenberg is an author at The University of Texas at Austin specializing in management, marketing, and sales management.
Publications per year
2015–2023
Marketing Excellence: Nature, Measurement, and Investor Valuations
Christian Homburg, Marcus Theel, Sebastian Hohenberg · Journal of Marketing · 2020 · 124 citations
Business, Strategic Management, Strategy +14
Motivating Sales Reps for Innovation Selling in Different Cultures
Sebastian Hohenberg, Christian Homburg · Journal of Marketing · 2015 · 107 citations
Management, Innovation Management, Marketing +11
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
Nathalie Harz, Sebastian Hohenberg, Christian Homburg · Journal of Marketing · 2021 · 89 citations · Full text
Management, Marketing, Marketing Management +15
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
Raghu Bommaraju, Sebastian Hohenberg · Journal of Marketing · 2018 · 43 citations
Management, Business Economics, Organizational Behavior +17
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End
Yashar Atefi, Michael Ahearne, Sebastian Hohenberg et al. · Journal of Marketing Research · 2020 · 36 citations
Business, Business Economics, Insurance +17
1–5 of 10