Concepedia
Statistics
Publications
7
Citations
224
H-Index
Active since
2017
Affiliations
Iowa State University(Current)
Indian School of Business
Bauer Research Foundation
Texas Christian University
University of Houston
Raghu Bommaraju is an author at Iowa State University specializing in management, organizational behavior, and corporate strategy.
Publications per year
2017–2023
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
Raghu Bommaraju, Michael Ahearne, Ryan Krause et al. · Journal of Marketing · 2018 · 68 citations
Management, Strategic Management, Strategy +16
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
Raghu Bommaraju, Sebastian Hohenberg · Journal of Marketing · 2018 · 43 citations
Management, Business Economics, Organizational Behavior +17
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
Rajita Varma, Raghu Bommaraju, Siddharth Singh · Journal of Marketing Research · 2023 · 28 citations
Management, Marketing, Marketing Management +14
The Impact of Mergers and Acquisitions on the Sales Force
Raghu Bommaraju, Michael Ahearne, Zachary R. Hall et al. · Journal of Marketing Research · 2017 · 27 citations
Management, Organization Studies, Organizational Behavior +13
Managing Laggards: The Importance of a Deep Sales Bench
Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne et al. · Journal of Marketing Research · 2019 · 24 citations
Management, Leadership, Organizational Behavior +9
1–5 of 7