Concepedia
Statistics
Publications
15
Citations
1.4K
H-Index
Active since
2016
Affiliations
Middlesex University(Current)
Brunel University of London
École Supérieure de Commerce de Rennes
University of Kent
University of Salerno
Mohammad M. Foroudi is an author at Middlesex University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBrand ManagementBrandingBrand StrategyBrand AwarenessBrand DevelopmentConsumer ResearchBrand Equity
Publications per year
2016–2022
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2018 · 232 citations
Brand Equity, Management, Business +8
Influence of innovation capability and customer experience on reputation and loyalty
Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2016 · 218 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +18
Integrating identity, strategy and communications for trust, loyalty and commitment
T.C. Melewar, Pantea Foroudi, Suraksha Gupta et al. · European Journal of Marketing · 2017 · 189 citations · Full text
Customer Experience, Customer Satisfaction, Brand Strategy +24
Enhancing university brand image and reputation through customer value co-creation behaviour
Pantea Foroudi, Qionglei Yu, Suraksha Gupta et al. · Technological Forecasting and Social Change · 2018 · 177 citations
Customer Satisfaction, Brand Equity, Personal Branding +10
IMC antecedents and the consequences of planned brand identity in higher education
Pantea Foroudi, Keith Dinnie, Philip J. Kitchen et al. · European Journal of Marketing · 2017 · 123 citations · Full text
Digital Marketing, Imc Antecedents, Consumer Research +20
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