Felicia N. Morgan

Service Blueprinting: A Practical Technique for Service Innovation

Mary Jo Bitner, Amy L. Ostrom, Felicia N. Morgan · California Management Review · 2008 · 1.2K citations

Arts, Design, Innovation Management +17

Branding implications of partner firm‐focal firm relationships in business‐to‐business service networks

Felicia N. Morgan, Dawn R. Deeter‐Schmelz, Christopher R. Moberg · Journal of Business and Industrial Marketing · 2007 · 71 citations

Business, Marketing, Marketing Management +14

Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett et al. · Journal of International Marketing · 2015 · 53 citations

Business, Marketing, Marketing Management +16

Learning Why We Buy

Felicia N. Morgan, Deborah Brown McCabe · Journal of Marketing Education · 2012 · 21 citations

Business, Instruction, Marketing +17

Exploring Cross-National Differences in Organizational Buyers’ Normative Expectations of Supplier Performance

Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby et al. · Journal of International Marketing · 2010 · 20 citations

Management, International Business, Supply Chain Management +13