Concepedia

Anton P. Fenik

AP

Statistics

Publications

4

Citations

130

H-Index

4

Active since

2014

Affiliations

University of Tennessee at Knoxville(Current)

Grand Valley State University

Anton P. Fenik is an author at University of Tennessee at Knoxville specializing in business, management, and global strategy.

Top concepts

BusinessManagementMarketingBrand StrategyGlobal StrategyStrategic ManagementInternational BusinessDesignCultureFashion

Publications per year

2014–2019

4

Publications

4

Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett et al. · Journal of International Marketing · 2015 · 53 citations

Consumer Research, Brand Strategy, Downward Vle +20

The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity

Annette Popp Tower, Kelly Hewett, Anton P. Fenik · Journal of International Marketing · 2019 · 34 citations

International Joint Venture, International Marketing, Brand Strategy +21

Multilateral alliances and innovation output: The importance of equity and technological scope

Shichun Xu, Anton P. Fenik, Matthew B. Shaner · Journal of Business Research · 2014 · 28 citations

International Cooperation, International Business, Management +10

Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances

Anton P. Fenik, Charles H. Noble, Kevin Lehnert · Journal of Marketing Management · 2019 · 15 citations

Rows per page

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