Concepedia

Annette Popp Tower

AP

Statistics

Publications

3

Citations

103

H-Index

3

Active since

2017

Affiliations

University of Tennessee at Knoxville(Current)

Annette Popp Tower is an author at University of Tennessee at Knoxville specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingGlobal StrategyInternational BusinessInternational ManagementCultureBrandingLongevity

Publications per year

2017–2020

3

Publications

3

Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances

Annette Popp Tower, Kelly Hewett, Alok R. Saboo · Journal of Business Research · 2020 · 38 citations

International Management, International Business Strategy, Value Appropriation +11

The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity

Annette Popp Tower, Kelly Hewett, Anton P. Fenik · Journal of International Marketing · 2019 · 34 citations

International Joint Venture, International Marketing, Brand Strategy +21

Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals

Neeraj Bharadwaj, Charles H. Noble, Annette Popp Tower et al. · Journal of Product Innovation Management · 2017 · 31 citations

Innovation Evaluation, Marketing Analytics, Customer Satisfaction +30

Rows per page

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