Concepedia

Deborah Brown McCabe

DB

9

Publications

937

Citations

9

H-Index

2002

Active since

Affiliations

Arizona State University(Current)

California State University, Chico

Deborah Brown McCabe is an author at Arizona State University specializing in marketing, business, and interactive marketing.

Top concepts

MarketingBusinessManagementConsumer ResearchInteractive MarketingEducationSocial MediaCommunicationSocial SciencesConsumer Behavior

Publications per year

2002–2013

9

Publications

9

The Effect of Examining Actual Products or Product Descriptions on Consumer Preference

Deborah Brown McCabe, Stephen M. Nowlis · Journal of Consumer Psychology · 2003 · 270 citations

The Effect of a Delay between Choice and Consumption on Consumption Enjoyment

Stephen M. Nowlis, Naomi Mandel, Deborah Brown McCabe · Journal of Consumer Research · 2004 · 185 citations

Consumer Economics, Behavioral Decision Making, Choice Theory +21

AN EXPLORATION OF IDENTITY RE-CREATION IN THE CONTEXT OF INTERNET DATING

Jennifer Yurchisin, Kittichai Watchravesringkan, Deborah Brown McCabe · Social Behavior and Personality An International Journal · 2005 · 157 citations · Full text

Digital Society, Online Experiment, Digital Identity +20

A Student View of Technology in the Classroom

Deborah Brown McCabe, Matthew L. Meuter · Journal of Marketing Education · 2011 · 80 citations

Digital Learning, Learning Management System, Good Practice +11

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

Matthew L. Meuter, Deborah Brown McCabe, James M. Curran · Services Marketing Quarterly · 2013 · 78 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

Rows per page

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