Concepedia

Stephen M. Nowlis

SM

Statistics

Publications

30

Citations

4.9K

H-Index

29

Active since

1993

Affiliations

Arizona State University(Current)

Stanford University

Yale University

University of California, Berkeley

University of Iowa

Stephen M. Nowlis is an author at Arizona State University specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementBusinessConsumer BehaviorBehavioral Decision MakingBehavioral EconomicsConsumer Decision MakingConsumer ChoiceBehavioral Science

Publications per year

1993–2018

30

Publications

30

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

Itamar Simonson, Stephen M. Nowlis · Journal of Consumer Research · 2000 · 527 citations

Behavioral Decision Making, Choice Theory, Consumer Research +21

The Effect of Time Pressure on Consumer Choice Deferral

Ravi Dhar, Stephen M. Nowlis · Journal of Consumer Research · 1999 · 460 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +19

Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

Stephen M. Nowlis, Itamar Simonson · Journal of Marketing Research · 1997 · 336 citations

Choice Task, Consumer Uncertainty, Behavioral Decision Making +16

Opportunity Cost Neglect

Shane Frederick, Nathan Novemsky, Jing Wang et al. · Journal of Consumer Research · 2009 · 321 citations

The Effect of Examining Actual Products or Product Descriptions on Consumer Preference

Deborah Brown McCabe, Stephen M. Nowlis · Journal of Consumer Psychology · 2003 · 270 citations

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