Concepedia

Stephen M. Nowlis

SM

Statistics

Publications

30

Citations

5K

H-Index

29

Active since

1993

Affiliations

Arizona State University(Current)

Stanford University

Yale University

University of California, Berkeley

University of Iowa

Stephen M. Nowlis is an author at Arizona State University specializing in marketing, consumer theory, and business.

Publications per year

1993–2018

30

Publications

30

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

Itamar Simonson, Stephen M. Nowlis · Journal of Consumer Research · 2000 · 531 citations

Business, Marketing, Psychology +17

The Effect of Time Pressure on Consumer Choice Deferral

Ravi Dhar, Stephen M. Nowlis · Journal of Consumer Research · 1999 · 466 citations

Social Sciences, Marketing, Psychology +16

Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

Stephen M. Nowlis, Itamar Simonson · Journal of Marketing Research · 1997 · 337 citations

Business, Marketing, Psychology +9

Opportunity Cost Neglect

Shane Frederick, Nathan Novemsky, Jing Wang et al. · Journal of Consumer Research · 2009 · 324 citations · Full text

Social Sciences, Economics, Marketing +11

The Effect of Examining Actual Products or Product Descriptions on Consumer Preference

Deborah Brown McCabe, Stephen M. Nowlis · Journal of Consumer Psychology · 2003 · 273 citations

Business, Marketing, Marketing Management +13

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