Concepedia

Nathan Novemsky

NN

Statistics

Publications

18

Citations

3.3K

H-Index

15

Active since

1999

Affiliations

Yale University(Current)

Princeton University

Woodrow Wilson International Center for Scholars

Singapore Management University

University of Pennsylvania

Nathan Novemsky is an author at Yale University specializing in social sciences, psychology, and behavioral decision-making.

Publications per year

1999–2021

18

Publications

18

The Boundaries of Loss Aversion

Nathan Novemsky, Daniel Kahneman · Journal of Marketing Research · 2005 · 715 citations

Social Sciences, Behavioral Sciences, Economics +16

Preference Fluency in Choice

Nathan Novemsky, Ravi Dhar, Norbert Schwarz et al. · Journal of Marketing Research · 2007 · 546 citations

Business, Decision Sciences, Psychology +15

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 390 citations

Social Sciences, Marketing, Marketing Management +11

Opportunity Cost Neglect

Shane Frederick, Nathan Novemsky, Jing Wang et al. · Journal of Consumer Research · 2009 · 324 citations · Full text

Social Sciences, Economics, Marketing +11

Making Low Probabilities Useful

Howard Kunreuther, Nathan Novemsky, Daniel Kahneman · Journal of Risk and Uncertainty · 2001 · 264 citations

Natural Sciences, Mathematics, Decision Theory +11

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