Concepedia

Nathan Novemsky

NN

Statistics

Publications

18

Citations

3.3K

H-Index

15

Active since

1999

Affiliations

Yale University(Current)

Princeton University

Woodrow Wilson International Center for Scholars

Singapore Management University

University of Pennsylvania

Nathan Novemsky is an author at Yale University specializing in management, psychology, and social sciences.

Top concepts

ManagementPsychologyBusinessMarketingSocial SciencesDecision ScienceBehavioral ScienceBehavioral EconomicsBehavioral Decision MakingDecision Theory

Publications per year

1999–2021

18

Publications

18

The Boundaries of Loss Aversion

Nathan Novemsky, Daniel Kahneman · Journal of Marketing Research · 2005 · 704 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +18

Preference Fluency in Choice

Nathan Novemsky, Ravi Dhar, Norbert Schwarz et al. · Journal of Marketing Research · 2007 · 538 citations

Consumer Uncertainty, Preference Formation, Behavioral Decision Making +20

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 384 citations

Consumer Decision Making, Consumer Science, Management +7

Opportunity Cost Neglect

Shane Frederick, Nathan Novemsky, Jing Wang et al. · Journal of Consumer Research · 2009 · 321 citations

Making Low Probabilities Useful

Howard Kunreuther, Nathan Novemsky, Daniel Kahneman · Journal of Risk and Uncertainty · 2001 · 264 citations

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