Concepedia
Statistics
Publications
7
Citations
366
H-Index
Active since
2007
Affiliations
Lehigh University(Current)
University of Maryland, College Park
University of Miami
Nevena T. Koukova is an author at Lehigh University specializing in marketing, business, and digital marketing.
Publications per year
2007–2015
COPING WITH TIME PRESSURE AND KNOWLEDGE SHARING IN BUYER-SUPPLIER RELATIONSHIPS
Rodney Thomas, Brian S. Fugate, Nevena T. Koukova · Journal of Supply Chain Management · 2011 · 111 citations
Management, Knowledge Management, Supply Chain Management +12
The effect of shipping fee structure on consumers’ online evaluations and choice
Nevena T. Koukova, Joydeep Srivastava, Martina Steul‐Fischer · Journal of the Academy of Marketing Science · 2011 · 66 citations
Business, Marketing, Marketing Management +12
Product form bundling: Implications for marketing digital products
Nevena T. Koukova, P.K. Kannan, Brian T. Ratchford · Journal of Retailing · 2008 · 61 citations
Business, Marketing, Marketing Management +13
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
Nevena T. Koukova, P.K. Kannan, Amna Kirmani · Journal of Marketing Research · 2011 · 54 citations
Business, Marketing, Marketing Management +10
Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices
Rebecca W. Hamilton, Nevena T. Koukova · Journal of the Academy of Marketing Science · 2007 · 36 citations
Business, Economics, Marketing +12
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